BEERWALKS.DK

TREATMENT

The video, in form of a commercial, creates a sense of unity, mixing different people, different beers and different places all in one occasion, one event, that is Mikkeler's BeerWalks.

STORYBOARD

The video starts with four clips of people, Suraj, Kai, Smriti and Shrijana, all drinking their choice beer (each different in colour, taste and size). As they leave the glasses on the table they’re going to merge together and turn into the beerwalks tasting glass. (meaning that beerwalks not only allow you to drink in good company, but also taste a wide variety of different beers from different brewings). The background then fades and changes to a round table but the glass stays in place, in the center of the scene, Shrijana picks up the glass and the camera zooms out to people doing BeerWalk and enjoying different beers. The scene fades again and there’s the final scene with the Mikkeller logo and the ad’s catchphrase.

XD PROTOTYPE